Rooted in the work ethic of the North, our apparel is made for anyone who puts in the hours — whether on the land, in the shop, or under open skies.

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The

True North Heli Tee

A nod to cold smoke and rotor blades. The Heli Tee pays tribute to the legends of British Columbia’s heli-ski scene. Vintage-inspired graphics meet everyday comfort—perfect for après-ski or daydreaming about your next drop.

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Clothing

Clothing

From rugged outerwear to everyday essentials, our clothing line is designed for...

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